Shimma Marie is an Australian model, tastemaker & creator. Collaborating with esteemed fashion houses such as Chanel, Chaumet and Yves Saint Laurent, Shimma’s style identity can be defined as minimalistic, elevated and celebratory, an embrace of classics and romantic trends.
With a Caribbean-Norwegian background, Shimma’s unique lens allows her to champion racial equality & plus size inclusivity within fashion – pushing the envelope against traditional norms and structures of identity. She helms a new era of unapologetic intersectionality, self-expression and owning your diversity. On evolving beauty standards, Shimma believes “if even one young person sees me in that magazine or that store window and they feel that if I can do it they can too then I’ve done my job.”
Shimma is an inimitable voice for personal expression, embracing every nuance, curve, and colour within herself. This self-possession pours out from herself to her audience. Her authenticity shines through in her refreshingly genuine approach to social media, empowering young women to stay true to who they are in a world that often prioritises external validation. Shimma advocates for the original value of social media as a platform for personal enjoyment, connection, and creativity, to truly express yourself “how you want, when you want”.
